Credible
An independent, technically authoritative voice installers already trust. Your product is shown, not sold.
Technical Video for the Renewable Energy Industry
Get your product in front of the installers who specify it.
Smart Energy Lab produces independent, credible video content on solar, batteries and hybrid systems — watched by a qualified audience of installers and industry professionals across Australia and beyond.
213K+ subscribers · 3.49M+ views · trusted by installers worldwide
213K+ YouTube subscribers
A qualified audience, built over years
213K+ YouTube subscribers
3.49M+ Lifetime views
15K+ LinkedIn industry followers
Specialised, hard-to-reach, and exactly who your product needs to reach.
Content that does the selling for you
We make technical video that installers actually watch — product features, real-world installations, unboxings, site visits, factory tours and event coverage. Each piece is produced to be trusted, useful, and evergreen: it keeps working, generating qualified views and enquiries long after launch.
This isn't advertising. It's an independent technical voice your market already follows — applied to your product.
What we produce
Formats built for a technical audience
Pick the format that fits your product and stage — or talk to us and we'll recommend the right mix.
- 01
Product Feature
Specs and architecture explained on camera, for a technical audience.
Explore services - 02
Unboxing & First Look
Packaging, accessories and build quality from an installer's point of view.
Explore services - 03
Installation Walkthrough
A real install: layout, wiring, commissioning and best practice.
Explore services - 04
Product Highlight
A short, sharp piece-to-camera at the installed system.
Explore services - 05
Site Visit
On-location coverage of a working system in the field.
Explore services - 06
Factory Tour
Behind-the-scenes manufacturing access, in Australia or overseas.
Explore services - 07
Event & Booth Coverage
Walkthroughs and interviews filmed at industry expos.
Explore services -
Not sure which fits?
Tell us about your product and we'll recommend the right mix of formats.
Start a project
Why it works
Credible. Targeted. Evergreen.
Targeted
Straight to a qualified audience of installers and industry professionals — not a general consumer feed.
Evergreen
Videos stay public and keep earning views, search traffic and leads for years after launch.
How we work
A simple, predictable process
From first call to published video.
- 1
Brief
We align on your product, key messages and the target installer audience.
- 2
Film
On-site or in-studio capture, scheduled around your timeline.
- 3
Edit & Review
A professional edit with a review round before anything goes live.
- 4
Publish & Promote
Released across our channels and promoted to installer networks.
Recent work
A sample of recent productions
Real products, real installs — across the industry.
Sigenergy · Feature
Should I be worried about the durability of my Sigenergy SigenStor system?
Anker SOLIX · Install
Installing the Anker SOLIX X1 AC Coupled Inverter
GoodWe · Feature
GoodWe ESA — 10kW Single Phase All-In-One Hybrid Inverter
Anker SOLIX · Feature
The perfect match for the new battery rebate — Anker SOLIX XE
Sigenergy · Install
Sigenergy's 336 kWh SigenStor Commissioning + Will Hall Interview
Huawei · Feature
Huawei LUNA2000 High Voltage Battery
Three decades in renewable energy
When Glen covers your product, installers listen.
Smart Energy Lab is led by Glen Morris — 30+ years designing off-grid and hybrid energy systems, founder of SolarPlus solar design software, former Vice President of the Smart Energy Council, and a 13-year member of the Australian Standards committee for renewable energy.
More about Glen →Let's put your product in front of the right audience.
Tell us about your product and what you want to achieve. We'll recommend the right format and put together a proposal.
Start a project